Jo Latham, a curator and shop owner with a penchant for jewelry, is taking her passion to a new level by hosting social gatherings in Vail to showcase new collections. Latham's interest in jewelry is driven by the sense of connection it provides, as she works with independent fine jewelry designers who infuse their own perspectives and personalities into their pieces. This personal connection is what makes her events so special.
One designer she's particularly excited about is Nouvel Heritage, whose Try Me collection features necklaces and bracelets made from thick yellow gold chain links that have been intentionally broken and fused back together to symbolize rebuilding and resilience. Latham believes that jewelry is more than just an accessory; it's a way to connect with something beyond the material. She emphasizes the importance of understanding the meaning and connection behind a piece, rather than just seeing it in a magazine.
Latham's trunk show on July 17th at The Remedy Bar Patio in Vail will feature new collections by Nouvel Heritage and another of her favorite designers, Ondyn. The event will include light bites, naughty milkshakes, and wearable art piece reveals. The Ondyn collection, named Under Our Spell, features bedazzled, linear rod shapes inspired by magic wands and glow sticks, designed to move and flow with the wearer, almost becoming a second skin.
Latham's events are not just about showcasing jewelry; they're about creating an experience. She's noticed a shift in retail, especially in luxury retail, towards client experiences, and she's embracing this change. By hosting these gatherings, Latham aims to provide a more personal and engaging experience for her clients, moving away from the typical transactional relationship.
In my opinion, Latham's approach to jewelry and retail is a refreshing take on the industry. She's not just selling products; she's creating a community and a unique experience. Her events showcase the personal connection that can be forged through jewelry, and her collaboration with designers like Nouvel Heritage and Ondyn highlights the importance of individuality and creativity in the world of fashion.
